Directors Commentary - Task 4

Evaluation Comments for Director’s Commentary Evaluation Task 4

My Medicine – Natalya and Laura

Excellent and considerate understanding of the technologies used in production of the video. There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g focus pulls) and in the post production editing process – in discussion of continuity. This is sustained and thorough and accurate in discussion of the propaganda themes of the MV. The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well. Excellent command of terminology and well presented.

Covers sound and technology. Exemplifies Photoshop well and the use of projection equipment and stop motion as an effect. Excellent commentary, well done.

Feedback on Evaluation Task Two

An excellent effort to explain how your music promotion works as a campaign.
I really enjoyed have you creatively linked what you created for your band with real media products. You also show excellent knwoledge and understanding of the campaign you have constructed with consistency aimed at your target audeince. You have created a brand image and marketing mix which is excellent and you have sought product placement and considered where the products would be promoted very carefully. Whilst you attempt to address the set question in evaluation could you have developed more academic debate on the star iamge and how this was used?

Feedback

Excellent evaluation of the concept of conventions as used in your coursework. Can you add any comments from the reading completed in class which supports the conventions you have discussed.

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There are some good comments about the shoot day. Rather than have one length post, try 3/4 teasing out one point that you would like to make on each. I feel that the use of more images will help present the day in a much better light. What role did you have on the day of the shoot. This needs to have been blogged! You have such strong visual images - these need to be commented upon and linked to concept of mise en scene and star image?

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Your response is sound if a little incomplete. You have been creative with your blogs, I particularly like the use of images and texts in repsonding to the task set. You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label.

You clearly identify your target audience and have profiled them, develop with the use of VALS. Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs. Add more researched album covers.

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Excellent blog - There is aunderstanding of what the task demanded. I feel you could develop your points further by using more links to real media examples and being more creative with the blog.

Excellent work through sustained blogging with all homework’s completed in detail. You make use of different blog tools and are able to link ideas to real media concepts. Well Presented
Well done! You could use lyricsmode.com
and embed lyrics as a scrolling tool on the blogsite.