Sunday 23 October 2011

Shoot day Schedule



We've made sure to be as practical and efficient as possible when planning this shooting schedule, not wasting any of our own or castmembers' time.

Monday 17 October 2011

Copyright Permission

To legally use this song our group would have notify thwe copyright holders of the track.
The original band, The Pretty Reckless are signed to Interscope Records, who are owned by Universal Music Group. Therefore we wrote an email to their licensing department as shown below:

Friday 14 October 2011

Feedback

This is really proficient work - there are evident clear accounts of your planning and research for your music video production day after half term. I like the way in which decision making is evident along with reflection and revisions - do let us know what these developments are on your blog.

Your cast list has been agreed and you need to be working on the set design and organisation of production. There are one or two ways to develop the blog. First to begin using a wider range of blogging tools - there are lots of well presented images, but use of Flickr or powerpoint will increase the creativity that is shown on your blog.

Second the valid, detailed and reflective comments that you make need to be developed further with key media concepts and theoretical ideas; for example, link the planning to star image, or how set design and lighting link to mise en scene and/ or what model's of lighting you are using in relation to your set - key, fill, directional, discuss the intensity and colour and what you are trying to represent about your artist.

Thursday 13 October 2011

feedback from Dan

This lesson we had the set designer Dan come in to discuss with us what we wanted for our sets. We pitched our ideas to him and he has noted down everything we require. Luckily for our group we have planned to only use basic sets so we can focus more on shot choices and lighting which will hopefully work to our advantage.
We are now a step closer in the process of producing our music videos

Set/Lighting Designs

For our music video we have composed different set and lighting ideas to alternate with during filming. We have divided these sets up in three categories; Narrative, Abstract and Performance.

For the Narrative sets we have come up with four different scenarios. Each scenario requires a fairly basic set because we are focusing mainly on lighting and the use of projectors. We have decided to use a black set for each scene so that the projections show up far clearer.
We have decided to show four mundane jobs which the general public might do in their everyday life, whether its their job or just a daily monotonous routine.

1st scene- We have someone mopping the floor with dirty water in a bucket. The set is blank, dark, with the use of water proof flooring so that you can see the water on the floor. The subtle light will be coming from an entrance from a door. The projector lights with be coming from on the front of the set.

2nd scene- Again the set is black and we are going to set up a desk with a computer and keyboard. Someone is working at the desk with the subtle lighting coming from the screen. Then the projections will turn on from the floor.


3rd scene- The 3rd scene is someone sitting at a desk with their newspaper, perhaps a subtle light from above them. the room is plain black and the projector will come on during the scene.

4th scene- The final scene is someone on a step ladder, with a box of lightbulbs on the floor. He is trying to screw in a lighting bulb from an extended cable from the ceiling. The subtle light is again from the door and the projector is on the floor.

For the performance set we require a plain black set. ALl that will be on the set is the musicians and their instruments, the stage lighting and the cameras. The lighting we have decided to use is an alternation between red and yellow in order to make the performance bold and dramatic. Stereotypically a rock band would use similar lighting for their performances so we are conforming to that stereotype.

Finally for the abstract scene we are focusing mainly on lighting again. The room will be black and we are using 5 different projectors in the same room. The dark room means that the different projections will be bold and powerful on the single figure (the lead singer) making her way across the room.

Prop List

I have compiled a list of images showing the props that we require in our music video. Again this is another task that helps with our organisation in terms of preparation for our music video.

Wednesday 12 October 2011

Story board animatic evaluation

The story board animatic task was set in order to help each group visualise their music videos in a more helpful way before the actual filming takes place. The process of this task was first, for each group to draw out their story boards on paper, containing each shot that they want in their music videos.
However looking at the stages of the music video on paper is harder to visualise as opposed to making a video, composing all the images together in order so that we have some idea of exactly how we want to shoot our music video.
Our group began story boarding with our initial idea. However what happened to us, along with many other groups is that our ideas altered here and there. This made it difficult to story board because some peoples ideas changed altogether. Initially our video concept was based around a typical teenage house party, dealing with the social views on drug consumption, but we progressed with other ideas to end up with a completely different concept which has turned out to be more complex.
After we had drawn out our story boards we stuck all our cut out images on a big piece of paper in order. We then took a camera and filmed each image for ten seconds or so, continuing throughout the entire story board. After collecting the footage we took it to the edit suite where we downloaded the content onto Final Cut Pro where we edited the shots together in time to the music.
The animatic helped our group progress further with our ideas because is allowed us to take a step back and make the decision whether we wanted our music video to be exactly what we were watching now. After the animatics were completed and uploaded onto our blogs we showed them to the class and teachers in order to get feedback. What's happened with our video is that, we have received feedback from our teachers which we have decided to act upon. We were given ideas on how to improve our video further which has now altered the animatic we have produced.
However i do not consider our animatic to be a waste of time just because it isn't going to be exactly what we film. Instead i think that it was a crucial step forward into finalising our music video idea.

Sunday 2 October 2011

Research Into Album Artwork: Cobra Starship

Cobra Starship is an American pop rock band created by former Midtown bassist and lead vocalist Gabe Saporta in 2003 in New York. The group released their debut album, While the City Sleeps, We Rule the Streets in 2006, which they followed with ¡Viva la Cobra! in 2007. They most recently released Hot Mess in 2009. The group is currently perhaps best known for their singles "Snakes on a Plane (Bring It)" and "Good Girls Go Bad".
This band are following the more pop scene as they have progressed. Especially with their most current album Hot Mess where they featured the well known actress from Gossip Girl, Leighton Meester. Again their album is quite upbeat and fun, but in a more grown up way as oppossed to All Time Low for example. In their album 'Nothing Personal' they have mainly focused on the teenage outlook on life, whereas Cobra Starship have chosen to write about the older age range of around 18-25 where the whole clubbing scene comes into play.
Again their album artwork represents the band as they want to be perceived by their target audience. The artwork would suggest a carefree and reckless lifestyle which is also shown in the music video of their single 'Good Girls Go Bad'.

Research Into Album Artwork: The Academy Is...

The Academy Is... is an American rock band from Chicago, Illinois, formed in 2003. They are currently signed by the Decadence imprint of the Fueled by Ramen label. The band has released three studio albums, Almost Here, Santi, and Fast Times at Barrington High, and four EPs.
The band's third studio album, Fast Times at Barrington High, was released on August 19, 2008 through Fueled by Ramen. The title refers to the high school William Beckett, Adam Siska, and videographer Jack Edinger attended. The first single 'About a Girl' was based in high school where William Becket relives his experience there. The nerves and emotions that every teenager starts to feel with the opposite sex.
The Album artwork represents the music video in one image. The obvious awkward stance of William Beckett on the left and a girl that he supposedly likes on the right. Again the band have related their artwork and the narrative of the single's music video around each other.

Research Into Album Artwork: VersaEmerge

VersaEmerge is an American rock band currently signed to the label Fueled by Ramen. They have three EPs - Cities Built on Sand, Perceptions, and the self-titled release. Their debut album, Fixed at Zero, was released June 22, 2010.
VersaEmerge is probably one of the smaller bands to research in terms of album artwork because they have only yet produced one album. However, 'Fixed At Zero' has a pretty dark and mysterious artwork to it which has been formed around the music video titled 'fixed at zero' also.
Generally you will find a lot of bands advertising their artwork in their music videos, especially the single of the album. This song is a good example to show the similarities in style comparing the music video and the album.

Research Into Album Artwork: Fall Out Boy

In 2007 the pop/rock band Fall Out Boy released their album 'infinity on High'. This was the fourth studio album by American rock band Fall Out Boy, released on February 5th as the follow-up to the band's commercially successful 2005 album From Under the Cork Tree. Pre-production began in the group's hometown of Chicago, where writing and rehearsal sessions took place. It was recorded from July to October 2006 at the Pass Studios in Los Angeles, California and mixed at the Paramount Recording Studios in Hollywood.
The album marked a departure in Fall Out Boy’s sound in which the band implemented a diverse array of musical styles. As reported by Billboard, Fall Out Boy "drifts further from its hardcore punk roots to write increasingly accessible pop tunes," a slight departure from the group's previous more pop punk sound.

Research Into Album Artwork: All Time Low

All Time Low, formed in 2003 is another band produced by Fueled by Ramen. In early 2009, All Time Low confirmed in an interview with UK magazine Rock Sound, that they had started writing new material for a third studio album and revealed they had collaborated with artists and producers to help co-write a number of songs for their new album 'Nothing Personal'.
I find their album artwork to be quite playful and colourful, which incidentally is exactly how the band choose to represent themselves on stage and off. Their songs are generally upbeat, talking about teenage issues and their personal experiences, but still maintaining their upbeat charisma throughout their songs.

Research Into Album Artwork: Paramore

The Album artwork of a band is very important in terms of attracting the target audience. The artwork of the album will generally represent the band. What attitude they have, how they want to be perceived by the public.
This also contributes to their 'Star Image'. The artwork that they sell will also act as their advertisement to their target audience. It's not just how they represent themselves in the way they dress, what they say in interviews. But it is also how they choose to design their album because it is going to be sold to every single fan that they attract.

For example in terms of Paramore-One of the most successful pop/punk bands around today, they released their album 'Riot' in 2007. The sales of this album just between the year of 2008-2009 the band sold over 250,000 copies in the Uk (reaching a gold certification) and over 1,300,000 in the U.S (reaching a platinum certification). If a band were to become this successful and sell as many copies they would make sure that their album artwork is exactly as they want it to be before it is sold to their many fans.

Who is the Target Audience?

The target audience of our band are similar to the target audience that Fueled By Ramen attracts to most of the bands they produce. Seeing as these bands mainly seem to fall under the same punk/rock genre of music the target audience remains the same.

Before we had started research into what record company would produce our band we had already decided what our target audience would be: The teenage pop/punk era who are attracted to the emo/rock style. We would say that our audience are typical gig and festival goers. Having music as their main passion in life and decide to represent that through their appearance and attitude.

Research Into the institutional context of your artist.

What record company is your artist signed to ?

Our band: Damned Reputation is signed to the record company Fueled By Ramen.


Fueled by Ramen was created in 1996. The president/co-founder of the label is John Janick and it has become one of the best record labels for signing the most popular punk-inspired rock/pop bands of our century. Janick initially conceptualized the label while attending high school, but it wasn’t until he enrolled at University of Florida in Gainesville and teamed up with Jake drummer/lyricist Vinnie Fiorello that Fueled By Ramen became a reality.

Fueled By Ramen is an American record label which operates as a subsidiary of Warner Music Group, and is distributed by Atlantic Records. The label, founded in Gainesville, Florida, is based in New York City and has an office in Tampa, Florida. Allmusic has called it one of the "epicenters of the emo-popmovement.
Here is a list to name but a few of the bands they have signed already that have made it:
-Paramore
-Fall Out Boy
-The Swellers
-Cobra Starship
-All Time Low
-VersaEmerge
-The Academy Is...