Monday 28 November 2011

Digi-Pack 'In the Making Of'

Along side our practical work of organising and filming our music videos we also have a side project of designing the Digi-Pack. This design will be a representation of the band and the type of genre they are.
The name of our album is 'Burn Out'. I began with my first attempt a while back which was created before we had filmed the video or styled the band. I was simply designing the cover on the basis of the name 'Burn Out'.

(image of album)

After producing this album cover I showed it to the rest of the group who decided we should come up with some more design ideas. So for my second attempt I designed another album cover using fire. Although this is a typical convention for the title 'Burn' I think that It worked well for this project.

(front cover)

After creating the front cover I turned to the back cover which wasn't centred as much towards the design side, but instead the information that was needed. We had to come up with the names of the rest of the songs on the album. Also I had to add in the information that goes towards the production of the album, the barcode and the symbol of the record company.
All these factors were compiled together in order to create a realistic back cover.

(back cover)

Finally I created the two inside panels of the Digi-pack which consisted of a burnt out version of the front cover, and an image of the lead singer.

(Left and Right panel)

Once I had finished designing the four panels I put them together on a template of the digi-pack in order to show the final product of the album.
Personally I am pleased with the outcome. I think that it was a good idea to not go with my first design because it leaves more room for experimentation. Also the colour scheme of the album is consistent throughout, including the image of the lead singer which we took on the shoot day.

(finished template)

Friday 18 November 2011

Feedback

There are some good comments about the shoot day. Rather than have one length post, try 3/4 teasing out one point that you would like to make on each. I feel that the use of more images will help present the day in a much better light. What role did you have on the day of the shoot. This needs to have been blogged! You have such strong visual images - these need to be commented upon and linked to concept of mise en scene and star image?

Evaluation of Shoot Day

Looking back on our shoot day I found that it went better than I thought it would. I thought that, having three different elements of a video to shoot would be too complicated and time consuming and I was worried that we wouldn't be able to film it all in time.
However, due to an amazing performance by all of our band members who were focused and put in a lot of effort resulted in our music video becoming less stressful to film. Another aspect of the music video that I was worried about were the projections. Because we were dealing with a completely blank set we were relying on lighting and projections to create the USP of our video.
Fortunately we spent a lot of time compiling our projections and in the end we had four different sets of images which we used. This meant that we had different colour schemes being projected which created an abstract setting that was perfect for our video.
After filming the performance and abstract parts of our video we finished with the narrative scenes. I was also slightly worried that our band members would not be able to pull off the 'brain washed' face that was required when the projections hit them. However after filming those scenes I was pleased with the outcome.
One aspect that we incorporated into our music video that wasn't planned was the use of slow motion. In two cases, one being the smash of the lightbulb, and the other being the bucket being kicked and water pouring out were filmed in slow motion. Considering the fact that the song we chose has slow moments and high moments when the tempo picks up I think that the use of the slow motion shots will fit in nicely to either represent the climax of the tempo at that point, or be used during the slow parts of the song. Either way the footage will fit in well.
All together I am very pleased with the outcome of our music video. Looking back on the footage now I don't think there is anything that I would have filmed differently. Now that our shoot day is over we will now move onto the editing process, compiling our footage together to create the final result of our course work.

Account of Shoot Day

On Tuesday the 15th of November we shot our video for the song 'My Medicine' by The Pretty Reckless. At 9am we rounded up our band members and went to the studio. We began with preparing the set for the performance shots whilst dressing our band members in their costumes and make-up. Unfortunately our lead singer was feeling ill due to her video shoot the previous day. However she managed to perform incredibly well when it came to filming so we were lucky in that perspective.
Our performance stage was easy to set up because we had a simple black set with just instruments and lighting as we had planned before the shoot day. Looking back on our planning we managed to stick to the original setting which was with the stage lighting as props along with another camera being used as a prop.
Using the second camera as a prop was an idea that I'm glad we used. It enabled us to get some interesting shots of our lead singer Talisa singing into the camera and it also made it clear to the audience that the band was filming themselves.


We spent a couple of hours filming the performance shots which consisted of wide shots of the whole band and close up shots of the individual members. Even though the set up wasn't that interesting it's helpful that we got that footage so we can use it when we have gaps to fill during the editing process.
After finishing the performance shots we moved onto filming the abstract part of the video. This consisted of us clearing up the stage so that we had nothing but a chair which our lead singer Talisa began sat down on at the beginning of the sequence. We then proceeded to setting up the projectors. In the end we only used four of the five projectors because we only needed to use four different angles of projections. Each projector was set up in a separate direction at a different level so that there was difference in the levels of lighting.


Whilst we were filming we had a tv monitor where we could view exactly how the footage looked. During the shoot we alternated our shots with using a tripod and also taking the camera off the try-pod so it was hand held.
For the narrative shots we used the tripod because we didn't require any movement, whereas when we were shooting the performance and abstract footage we also took the camera off the tripod in order to record some more interesting and different footage which would make our video more unique.

What I enjoyed filming the most were the abstract shots because they consisted of a lot of different levelled shots. We also used a lot of close up shots of Talisa in order to capture the clarity of the projections on her which as a result looked very dynamic and i was pleased with the outcome.

Wednesday 9 November 2011

Projectors

Today, being the 9th of November means that we only have five days until our shoot day. We thought that we should organise our projectors sooner than later. So today we have collected the three projectors from the theatre department along with VGA cables and stored them in the editing suite for the time being.
Tomorrow we are collecting the final two projectors and cables from the IT department and adding them to the rest so that we have the projectors ready for our shoot day. Now that we have organised our main element of the music video we can now focus more on the actual projections.
So far we have started constructing our image montage, which we should hopefully be able to finish by the end of the week.

Digi Pack design

Now that we have established the style of the music video and the genre of the band it has been easier to design the album artwork based on these conventions. The title of the album is 'Burn Out' so we have centred the artwork of the album around the imagery of this title.
I spent time on the weekend designing the image. I decided to use rope to make the band logo, covered it in flammable oil and set it on fire. I then took images of the rope slowly burning out so that I had a documentation of the flame getting weaker. I then took the images to photo shop where i manipulated the design in post production to make it look more sophisticated.
I decided to use the rope in bright flames as the front cover, then the image of the rope burnt out as one of the inside covers. In order to keep continuity throughout the digi pack I then edited the background of the image to cover the whole frame for the back cover where the track listing will go.
I haven't designed the forth cover yet because I am planning on taking photographs of the band in the studio to use for the final cover.
So far these are the images that I have constructed for our album artwork:
Front Cover
Inside cover

Tuesday 1 November 2011

Update

15 Days away from our shoot day we have started to finalise all the neccessary elements of our music video. Checking back over our costume and prop lists we have noted down what we have and haven't got already.

For the props, we have most of what we need on the list. However, the projection element is becoming more difficult to sort out. The projectors are the main point of focus, requiring them is a neccessity and we have asked different departments for them so we will have to return once they have found out if they can supply them or not, along with the USB cables needed to connect the laptop to them. We will also have to aquire five different laptops that we can stream the 'brainwash' content from onto the the projectors.

It is important that we keep revisiting our prop list because each time I might remember another object that we need to get for the benefit of our music video