Your response is sound if a little incomplete. You have been creative with your blogs, I particularly like the use of images and texts in repsonding to the task set. You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label.
You clearly identify your target audience and have profiled them, develop with the use of VALS. Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs. Add more researched album covers.
Friday 30 September 2011
Friday 16 September 2011
Feedback
Excellent blog - There is aunderstanding of what the task demanded. I feel you could develop your points further by using more links to real media examples and being more creative with the blog.
Excellent work through sustained blogging with all homework’s completed in detail. You make use of different blog tools and are able to link ideas to real media concepts. Well Presented
Well done! You could use lyricsmode.com
and embed lyrics as a scrolling tool on the blogsite.
Excellent work through sustained blogging with all homework’s completed in detail. You make use of different blog tools and are able to link ideas to real media concepts. Well Presented
Well done! You could use lyricsmode.com
and embed lyrics as a scrolling tool on the blogsite.
'My Medicine' Lyrics
Somebody mixed my medicine
Somebody mixed my medicine
You hurt where you sleep
And you sleep where you lie
Now you're in deep and
now you're gonna cry
You got a woman to the left
and a boy to the right
Start to sweat so hold me tight
Somebody mixed my medicine
I don't know what I'm on
Somebody mixed my medicine
But baby it's all gone
Somebody mixed my medicine
Somebody's in my head again
Somebody mixed my medicine again, again
I'll drink what you leak
And I'll smoke what you sigh
Straight across the room with a look in your eye
I got a man to the left and a girl to the right
Start to sweat so hold me tight
Somebody mixed my medicine
I don't know what I'm on
Somebody mixed my medicine
But baby it's all gone
Somebody mixed my medicine
[From: http://www.elyrics.net/read/p/pretty-reckless-lyrics/my-medicine-lyrics.html]
Somebody's in my head again
Somebody mixed my medicine again, again
There's a tiger in the room
and a baby in the closet
Pour another drink mom
I don't even want it
Then I turn around and think I see
someone that looks like you
You hurt where you sleep
You sleep where you lie
Now you're in deep and
now you're gonna cry
You got a woman to the left
and a boy to the right
Start to sweat so hold me tight
Somebody mixed my medicine
I don't know what I'm on
Somebody mixed my medicine
But baby it's all gone
Somebody mixed my medicine
Somebody's in my head again
Somebody mixed my medicine
again [x8]
Somebody mixed my medicine [x3]
Somebody's in my head again
Somebody mixed my medicine
again [x3]
Somebody mixed my medicine
You hurt where you sleep
And you sleep where you lie
Now you're in deep and
now you're gonna cry
You got a woman to the left
and a boy to the right
Start to sweat so hold me tight
Somebody mixed my medicine
I don't know what I'm on
Somebody mixed my medicine
But baby it's all gone
Somebody mixed my medicine
Somebody's in my head again
Somebody mixed my medicine again, again
I'll drink what you leak
And I'll smoke what you sigh
Straight across the room with a look in your eye
I got a man to the left and a girl to the right
Start to sweat so hold me tight
Somebody mixed my medicine
I don't know what I'm on
Somebody mixed my medicine
But baby it's all gone
Somebody mixed my medicine
[From: http://www.elyrics.net/read/p/pretty-reckless-lyrics/my-medicine-lyrics.html]
Somebody's in my head again
Somebody mixed my medicine again, again
There's a tiger in the room
and a baby in the closet
Pour another drink mom
I don't even want it
Then I turn around and think I see
someone that looks like you
You hurt where you sleep
You sleep where you lie
Now you're in deep and
now you're gonna cry
You got a woman to the left
and a boy to the right
Start to sweat so hold me tight
Somebody mixed my medicine
I don't know what I'm on
Somebody mixed my medicine
But baby it's all gone
Somebody mixed my medicine
Somebody's in my head again
Somebody mixed my medicine
again [x8]
Somebody mixed my medicine [x3]
Somebody's in my head again
Somebody mixed my medicine
again [x3]
Thursday 15 September 2011
Group Ideas
Artist: Test Icicles
Song: Boa Vs. Python
Music Video Treatment: The main theme was a cowboy stand off so the whole video would be similar to a old western film. However our video would have a comedic take on it. To relate to the song name, one of the cowboys would be called Boa, the other Python which would be shown using text overlay.
The narrative starts in a western style bar where they are both drinking followed by a young beautiful woman entering and causing the stand off between the two, in order to win over the woman.
Song: Boa Vs. Python
Music Video Treatment: The main theme was a cowboy stand off so the whole video would be similar to a old western film. However our video would have a comedic take on it. To relate to the song name, one of the cowboys would be called Boa, the other Python which would be shown using text overlay.
The narrative starts in a western style bar where they are both drinking followed by a young beautiful woman entering and causing the stand off between the two, in order to win over the woman.
Proposal For A New Popular Music Artist
Band Name: The Dammed Reputation
Genre: Pop/Rock
Type of Act: Live performance act
Star Image:
- Youthfulness
- Sexual Magnetism
- An anti-authoritarian attitude
- creativity/talent
- a slight disregard for social values relating to drugs, sex and polite behaviour, success against all odds.
Target Audience: Teenagers/young adult (15-25)
Choice of Track: My Medicine
Genre: Pop/Rock
Type of Act: Live performance act
Star Image:
- Youthfulness
- Sexual Magnetism
- An anti-authoritarian attitude
- creativity/talent
- a slight disregard for social values relating to drugs, sex and polite behaviour, success against all odds.
Target Audience: Teenagers/young adult (15-25)
Choice of Track: My Medicine
Wednesday 14 September 2011
Album Artwork
Flyleaf's most recent album cover is for the album 'Momento Mori'.
I decided to find out what the meaning was behind the album cover because it would give some more insight into what the band's views are and what they represent.
'Memento Mori' meaning "Remember you're mortal". And whenever the king would came back from a war or battle, there would be a parade. But a slave would be behind him saying "Memento Mori", meaning, "You're just like the rest of us. Remember, you will die one day. You don't exceed that rule". So the king is on the front, and there are trumpet players for the "parade" and the Lacey (The lead singer) is the slave saing 'Memento Mori!'.
However, for The Pretty Reckless first and only album cover at the moment the meaning is not as intricate as Flyleaf's. A quote from Taylor Momsen (the lead singer) says...
Taylor: '“Light Me Up” seemed like a steady title, it’s the first record. You know starts fire, lights up. The album art is actually a reference to a photo of myself when I was two years old so I got the idea from that. The picture is me on this little baby motorcycle with this leather jacket and Ray bans. I think I was actually three, I had this leather jacket that I wore like every day. I was obsessed with it when I was kid.I kinda got it from that picture, she’s lighting something.
I decided to find out what the meaning was behind the album cover because it would give some more insight into what the band's views are and what they represent.
'Memento Mori' meaning "Remember you're mortal". And whenever the king would came back from a war or battle, there would be a parade. But a slave would be behind him saying "Memento Mori", meaning, "You're just like the rest of us. Remember, you will die one day. You don't exceed that rule". So the king is on the front, and there are trumpet players for the "parade" and the Lacey (The lead singer) is the slave saing 'Memento Mori!'.
However, for The Pretty Reckless first and only album cover at the moment the meaning is not as intricate as Flyleaf's. A quote from Taylor Momsen (the lead singer) says...
Taylor: '“Light Me Up” seemed like a steady title, it’s the first record. You know starts fire, lights up. The album art is actually a reference to a photo of myself when I was two years old so I got the idea from that. The picture is me on this little baby motorcycle with this leather jacket and Ray bans. I think I was actually three, I had this leather jacket that I wore like every day. I was obsessed with it when I was kid.I kinda got it from that picture, she’s lighting something.
Research into similar artists
The band that I have chosen for my initial idea is 'The Pretty Reckless'. A girl fronted rock band that has only recently entered the music industry.
Whilst researching into different bands of a similar type I decided to look at the band 'Flyleaf'. Again, it is a female fronted rock band, however this band is a lot more religion orientated. They have been on the music scene far longer and have therefore progressed further into their career as becoming a successfull band.
Seeing as Flyleaf have been around longer than The Pretty Reckless they have produced more music videos of a somewhat similar nature. One similar characteristic of both bands concerning music videos is that the footage is mainly concentrated on the female lead.
You could argue that this is purposely done so to present and sell the image of the band. Whilst the rest of the musicians are presented to be similar to one another the female lead singer will stick out more due to their own personal style which is sold to the audience.
Whilst researching into different bands of a similar type I decided to look at the band 'Flyleaf'. Again, it is a female fronted rock band, however this band is a lot more religion orientated. They have been on the music scene far longer and have therefore progressed further into their career as becoming a successfull band.
Seeing as Flyleaf have been around longer than The Pretty Reckless they have produced more music videos of a somewhat similar nature. One similar characteristic of both bands concerning music videos is that the footage is mainly concentrated on the female lead.
You could argue that this is purposely done so to present and sell the image of the band. Whilst the rest of the musicians are presented to be similar to one another the female lead singer will stick out more due to their own personal style which is sold to the audience.
Monday 12 September 2011
What is a Music Video?
Today we discussed as a class what actually is a music video, apart from the obvious analagy that it is a video, it's got music with it, therefor it must be a music video.
First of all we discussed how it acts as a 'promotional tool'. Creating a music video will promote a series of aspects;
The first being the band and the song. An audience will more likely listen to an artists work if it is put into video form. This is because, due to viral marketing the video can be played on popular music channels, posted onto youtube and on various websites such as: facebook, myspace, twitter etc. Giving the song a wider spread of advertising.
The image of the band is also promoted through music videos. Seeing as, mainly for major label music video productions, the image is such a huge part of the success of the song this means that the image is presented to the audience in a visual form.
The record label is also promoted through a music video. A lot of music videos that I have watched on youtube have a small clip before the video starts, introducing the record label. This means that the audience, after watching the music video will perhaps be more interested in what other videos have been produced by this record label, depending on if they liked the video or not.
A music video also acts as marketing for other media products such as films. This is called 'synergy' which is when a piece of media is cross-promoted across different types of media. An example of this would be the song 'Decode' by Paramore which was produced particularly for the hit film 'Twilight'. It so happens that, due to the books becoming incredibly popular (another form of syngery) the films were produced, and songs were promoted through the film.
Another way to describe a music video is that it is simply a creative artefact of interest in itself. Before I began media I wasn't as interested in the filming techniques used in music videos. However now that I have been educated more into the matter I am far more interested in the filming and production of a music video as opposed to the song itself.
First of all we discussed how it acts as a 'promotional tool'. Creating a music video will promote a series of aspects;
The first being the band and the song. An audience will more likely listen to an artists work if it is put into video form. This is because, due to viral marketing the video can be played on popular music channels, posted onto youtube and on various websites such as: facebook, myspace, twitter etc. Giving the song a wider spread of advertising.
The image of the band is also promoted through music videos. Seeing as, mainly for major label music video productions, the image is such a huge part of the success of the song this means that the image is presented to the audience in a visual form.
The record label is also promoted through a music video. A lot of music videos that I have watched on youtube have a small clip before the video starts, introducing the record label. This means that the audience, after watching the music video will perhaps be more interested in what other videos have been produced by this record label, depending on if they liked the video or not.
A music video also acts as marketing for other media products such as films. This is called 'synergy' which is when a piece of media is cross-promoted across different types of media. An example of this would be the song 'Decode' by Paramore which was produced particularly for the hit film 'Twilight'. It so happens that, due to the books becoming incredibly popular (another form of syngery) the films were produced, and songs were promoted through the film.
Another way to describe a music video is that it is simply a creative artefact of interest in itself. Before I began media I wasn't as interested in the filming techniques used in music videos. However now that I have been educated more into the matter I am far more interested in the filming and production of a music video as opposed to the song itself.
Sunday 11 September 2011
Preliminary Task Evaluation
The Preliminary Task for me, wasn't as hard as I expected. But I think that's because when we were set the task we weren't given much time to plan our video. Also, we were restricted to what we could do in terms of filming because the studio was the only place we could film, with a pre-prepared set and a limited amount of time to film our section.
However I think the fact that we were set the task like this without much freedom was a good lesson. This is because, after seeing the end result I now know that If not enough thought and effort isn't put into the preparation of the video we won't be able to achieve what we want.
Unfortunately the group that I was in went last which meant that we were rushed for time the must. I had been watching the other groups in the morning to pick up on what they were doing in order to get their footage. We had originally prepared a shot list, which in the end wasn't needed because your ideas change when you appear on the real set. I liked that factor of filming because it meant that everyone in the group could chip in with their own ideas of what might look good.
All in all I think that the shoot was fairly successful. One point that I did remember though, that was for a lot of people filming this genre of music wasn't everyone's favorite. That meant not everyone was motivated to the highest level because we didn't know how exactly to film for this genre. That was why I think everyone just went with their gut instinct at the time, focusing on close up of each member of the band and their instruments and collaborating them together to make the music video.
I think that, when we start filming our own music videos everyone will be more motivated and inspired to be as creative as possible because for one, we'll be familiar with the song. And secondly we have now become more comfortable with creating a music video thanks to this task. It was good to have a taste of what it's going to be like when it comes to our shoot day, so that we will be prepared for a busy day ahead of us.
However I think the fact that we were set the task like this without much freedom was a good lesson. This is because, after seeing the end result I now know that If not enough thought and effort isn't put into the preparation of the video we won't be able to achieve what we want.
Unfortunately the group that I was in went last which meant that we were rushed for time the must. I had been watching the other groups in the morning to pick up on what they were doing in order to get their footage. We had originally prepared a shot list, which in the end wasn't needed because your ideas change when you appear on the real set. I liked that factor of filming because it meant that everyone in the group could chip in with their own ideas of what might look good.
All in all I think that the shoot was fairly successful. One point that I did remember though, that was for a lot of people filming this genre of music wasn't everyone's favorite. That meant not everyone was motivated to the highest level because we didn't know how exactly to film for this genre. That was why I think everyone just went with their gut instinct at the time, focusing on close up of each member of the band and their instruments and collaborating them together to make the music video.
I think that, when we start filming our own music videos everyone will be more motivated and inspired to be as creative as possible because for one, we'll be familiar with the song. And secondly we have now become more comfortable with creating a music video thanks to this task. It was good to have a taste of what it's going to be like when it comes to our shoot day, so that we will be prepared for a busy day ahead of us.
Preliminary Task
For our preliminary task our group filmed 'Jane Doe' which is a 6 member band that I thought belonged in the genre of a slightly jazz/folk sound but in a more modern era. Their style resembled an alternative vintage look. The main singer in particular dressed with a sort of 30's pin up look that complimented the style of music.
As a band they reminded me of some other artists/bands that I thought were similar. The first being Amy Winehouse.
I think that both her appearance and style of music were similar to that of 'Jane Doe's'. One of the techniques that they have used in this video was that concerning the set. I enjoyed the fact that the setting was simple, with only a few props, so that the video mainly focused on lighting and close ups of the artist.
Originally before starting to think about my own music video I knew that I didn't want to build my own set because I think that it would look tacky if it isn't done properly. The only exception to using a set is similar to what was used in this video. Keeping it either plain black or white, so that the video looks more sophisticated.
Another music video that I thought was similar was 'Aint No Other Man' by Christina Aguilera. Before we started shooting the preliminary task we were told to look at similar music videos, this being one that we looked at. I think that in this video style is a main attribution, again looking at the iconic pin up look.
Unlike Amy Winehouse's video this one is far busier, with it's main focus points probably concerning the dance routines, costume and setting even though the song was very popular in itself. I was interested in the dancing technique to bring more interest to the video, and I thought that trying to recreate something alike in my own music video wouldn't be impossible to achieve.
Friday 9 September 2011
Initial Idea
Band: The Pretty Reckless
Song: My Medicine
Band Image: Grunge/Glam Rock
Treatment for the music video: Narrative plays on the title of 'My Medicine'. The band possess a non-descript pill being their 'medicine'. You see them pass out the pill to various teenage party goers on set of the location (perhaps a house party, skate park...etc.) The camera follows the pill being passed out throughout the song, documenting the change in behavior of the users as the song picks up tempo. Towards the end of the song the band are the last ones standing due to their fimiliarality with the 'medicine', the rest are passed out on the floor from a night's taste of the band's 'rock n roll' life style.
To give you an idea of the image of the band here's a video of a song they have already produced. 'Make Me Wanna Die'
Song: My Medicine
Band Image: Grunge/Glam Rock
Treatment for the music video: Narrative plays on the title of 'My Medicine'. The band possess a non-descript pill being their 'medicine'. You see them pass out the pill to various teenage party goers on set of the location (perhaps a house party, skate park...etc.) The camera follows the pill being passed out throughout the song, documenting the change in behavior of the users as the song picks up tempo. Towards the end of the song the band are the last ones standing due to their fimiliarality with the 'medicine', the rest are passed out on the floor from a night's taste of the band's 'rock n roll' life style.
To give you an idea of the image of the band here's a video of a song they have already produced. 'Make Me Wanna Die'
Thursday 8 September 2011
Introduction to Advanced Portfolio
So far we have completed half of the course during AS which is 200/400 points in total. Now that we have started A2 we need to begin the other half of the course.
This year we have two halves to the course, the first half being the Advanced Portfolio which is worth 100 points.
- This will involve producing a main artefact, two ancillary artefacts and an accompanying blog containing your research, planning and evaluation materials.
The main artefact that we have been set to produce this year is a music video, the two ancillary artefacts being; to create a cover design for its realease on DVD and a magazine advertisement for the DVD.
The Deadline for this is in 13 weeks.
The second half of this course is the Critical Perspectives in Media (Media Theory)
which is also worth 100 marks.
There are two sections;
A - Theoretical Evaluation of Production (50 marks)
B - Contemporary media issues (50 marks)
This year we have two halves to the course, the first half being the Advanced Portfolio which is worth 100 points.
- This will involve producing a main artefact, two ancillary artefacts and an accompanying blog containing your research, planning and evaluation materials.
The main artefact that we have been set to produce this year is a music video, the two ancillary artefacts being; to create a cover design for its realease on DVD and a magazine advertisement for the DVD.
The Deadline for this is in 13 weeks.
The second half of this course is the Critical Perspectives in Media (Media Theory)
which is also worth 100 marks.
There are two sections;
A - Theoretical Evaluation of Production (50 marks)
B - Contemporary media issues (50 marks)
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