Research Into Album Artwork: Paramore

The Album artwork of a band is very important in terms of attracting the target audience. The artwork of the album will generally represent the band. What attitude they have, how they want to be perceived by the public.
This also contributes to their 'Star Image'. The artwork that they sell will also act as their advertisement to their target audience. It's not just how they represent themselves in the way they dress, what they say in interviews. But it is also how they choose to design their album because it is going to be sold to every single fan that they attract.

For example in terms of Paramore-One of the most successful pop/punk bands around today, they released their album 'Riot' in 2007. The sales of this album just between the year of 2008-2009 the band sold over 250,000 copies in the Uk (reaching a gold certification) and over 1,300,000 in the U.S (reaching a platinum certification). If a band were to become this successful and sell as many copies they would make sure that their album artwork is exactly as they want it to be before it is sold to their many fans.