Audience Feedback Evaluation

In order to gain audience feedback on our music video product we gathered information in different ways by using media techonogies. Firstly we went onto Youtube where we had posted our music video. Below the video was a series of comments made by the general public who were expressing their thoughts and opinions on the video. Below I have screen grabbed the comments.
The second audience feedback task was to create a questionnaire. Below I have also posted the questions that we asked. These questions were constructed in order to achieve a range of different opinions regarding different elements of our music video. However, instead of writing down each answer to each question by a number of people we decided to film a small group. We asked the questions on our questionnaire to the group and recorded their reactions to the question.
Overall the group concluded with some positive responses in realtion to our music video, reffering to specific elements of our video and stating what they enjoyed.
Stuart Hall argues that messages are encoded by producers with intentional meaning, for example, the themem of propaganda that we have incorporated into our video has been read by our audience as a form of brainwashing. We attempted to reflect dominant values and beliefs that we felt resided with our youth culture that the music video is aimed at.
Hall argues that encoded messages can offer a preffered reading, but decoders are not obliged to accept messages as sent but can and do resist ideoglogical influence by applying variant or oppositional readings, according to their own expereience and outlook. For example, when examining my audience feedback I have found out that there are both oppositional and variant readings. My audience feedback was positive in the fact that comments made by our audience stated that they liked our editing techniques and the use of projections was enjoyed by all viewers comments.
All in all we benefited by gathering audience feedback because we gained information on what our target audience enjoyed, which will help us in any future productions in regard to what we should and should not incorporate into our work.